Privacy Policy

Effective Date: September 2026

Business Name: Forged Roofing Limited (trading as Forged Roofing Plymouth)

Website: https://forgedroofingplymouth.co.uk

Forged Roofing Limited (“we”, “us”, “our”) is committed to protecting your privacy and ensuring your personal data is handled securely and transparently in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website or submit an inquiry for our roofing services.

1. Information We Collect

We collect information directly from you when you interact with our website, as well as automatically through website analytics.

Information You Provide Directly:

Contact Information: Name, phone number, email address, and property postcode submitted via our online quote forms or phone inquiries.
Service Details: Information regarding your roofing requirements, property type, and project notes.

Information Collected Automatically (Google Tracking & Analytics):

When you browse our website, we automatically collect technical data using cookies and tracking technologies provided by Google. This includes:

Usage & Analytics Data: IP address, browser type, device information, operating system, pages visited, time spent on pages, referral sources, and interaction data.
Conversion & Advertising Data: Pages completed (such as form submission confirmations) to measure the effectiveness of our local online advertising campaigns.

2. How We Use Your Information

We process your data for the following specific purposes:

Service Delivery: To process your quote request, perform on-site roof assessments, provide written estimates, and carry out contracted roofing work.
Customer Communication: To respond to your inquiries, schedule appointments, and provide follow-up customer care or warranty support.
Website Optimization: To analyze how visitors interact with our website using Google Analytics so we can improve site navigation, performance, and user experience.
Targeted Marketing & Advertising: To measure the performance of our local Google Search ads and display relevant advertising to Plymouth homeowners seeking roofing services.

3. Legal Basis for Processing (UK GDPR)

We collect and process your personal information under the following legal bases:

Performance of a Contract: Processing is necessary to take steps at your request prior to entering into a contract (e.g., providing a free roofing quote) or to perform a roofing contract.
Legitimate Interests: Processing analytics data to improve our business operations, maintain website security, and run relevant local advertising.
Consent: Where required by law, we rely on your consent to place non-essential tracking cookies (such as Google Analytics and advertising tags) on your device via our cookie banner.

4. Google Analytics & Tracking Technologies

We use Google Analytics and Google Tag Manager to collect anonymous statistical data about website usage.

Google Analytics: Google uses cookies to evaluate your use of our site, compile reports on website activity, and provide related services. You can learn more about how Google handles data by reviewing Google’s Privacy Policy.
Opting Out of Google Tracking: You can decline non-essential cookies via our website cookie consent banner. Alternatively, you can disable Google Analytics tracking across all websites by installing the Google Analytics Opt-out Browser Add-on.

5. Sharing Your Data

We respect your privacy and never sell, rent, or trade your personal data to third parties.

We only share information with trusted third-party service providers who assist us in operating our business, under strict data protection agreements:

Web Hosting & Technical Infrastructure: Providers who securely host our website files and databases.
Analytics Providers: Google LLC for website traffic analysis and ad performance measurement.
Legal Requirements: If required by law, court order, or regulatory bodies to protect our legal rights.

6. Data Security & Retention

Security: We implement appropriate technical and organizational measures (including SSL encryption across our entire website) to safeguard your personal data against unauthorized access, alteration, or disclosure.
Retention: We retain customer inquiry data and contract records for as long as necessary to fulfill the purpose for which it was collected, comply with tax/accounting obligations, and support our 10-year workmanship guarantees. Analytics data processed by Google is retained in accordance with standard data retention settings (typically 14 months).

7. Your Rights Under UK GDPR

Under UK data protection law, you have the following rights regarding your personal data:

Right of Access: Request a copy of the personal information we hold about you.
Right to Rectification: Request correction of any inaccurate or incomplete data.
Right to Erasure (“Right to be Forgotten”): Request that we delete your personal data where it is no longer needed.
Right to Restrict or Object: Object to or restrict the processing of your data under certain circumstances.
Right to Withdraw Consent: Withdraw consent at any time where processing is based on your consent (e.g., cookie tracking).

To exercise any of these rights, please contact us using the details below.

8. Third-Party Links

Our website may contain links to third-party sites (such as local directory profiles or trade bodies). We do not control these websites and are not responsible for their privacy practices. We encourage you to read the privacy notice of every website you visit.

9. Contact Us & Complaints

If you have questions about this Privacy Policy or wish to exercise your data rights, contact us at:

Business Name: Forged Roofing Limited
Trading As: Forged Roofing Plymouth
Phone: 07432 188965
Email: inquiries@forgedroofingplymouth.co.uk
Service Area: Plymouth, South Devon, UK

If you are unsatisfied with how we handle your data, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK regulator for data protection issues (www.ico.org.uk).